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From Biotech to Ethereum: 180 Life Sciences Rebrands as ETHZilla, Plans $425 Million Crypto Pivot

· By Mike Wolfy Wealth · 4 min read

In a bold strategic shift, 180 Life Sciences Corp, a biotechnology firm that has experienced a significant downturn in its stock value, is rebranding itself as ETHZilla Corporation and entering the world of cryptocurrency.

This decision marks a noteworthy pivot from its original focus on biotech research to the burgeoning realm of digital assets, as the company plans to raise an impressive $425 million to establish an Ether (ETH) treasury.

This transformation comes against the backdrop of a tumultuous financial landscape, where the firm has seen its stock plummet by over
99.9% since its public offering in 2020, leaving it with a market capitalization of just around $17 million.

As ETHZilla prepares for this new chapter, it exemplifies a growing trend among struggling penny stocks seeking refuge in the lucrative, yet volatile, cryptocurrency market.

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From Biotech to Bitcoin: 180 Life Sciences Rebrands as ETHZilla, Plans $425 Million Crypto Pivot

Key Takeaways

  • 180 Life Sciences is rebranding as ETHZilla and pivoting to cryptocurrency in a bid to recover from significant stock losses.
  • The company plans to raise $425 million for an Ether treasury, reflecting a growing trend of biotech firms diversifying into crypto assets.
  • Analysts caution that companies diverging from their core business models to embrace crypto investments may face increased risks and volatility.

The Shift from Biotech to Cryptocurrency

## The Shift from Biotech to Cryptocurrency In a surprising turn of events, 180 Life Sciences Corp, previously known for its biotechnology endeavors, is making a bold leap into the cryptocurrency realm, rebranding itself as ETHZilla Corporation.

This shift comes as the company grapples with a staggering decline in stock value, plummeting over
99.9% since its initial public offering (IPO) in 2020, and it now faces a market capitalization of approximately $17 million.

To pivot towards a more promising financial future, 180 Life Sciences plans to raise $425 million to establish an Ether (ETH) treasury—an investment strategy that aims to capitalize on the burgeoning crypto market.

The funding is set to be secured through a private placement involving common stock sales—a method commonly employed within the crypto investment landscape.

Additionally, the company is looking to issue up to $150 million in debt securities and has partnered with Electric Capital, a notable player in the crypto space, to manage its ETH treasury for yield generation.

Founded in 2016, 180 Life Sciences has been battling significant financial challenges, amassing an accumulated deficit exceeding $14

1.5 million, which highlights the urgency behind this strategic pivot.

This move aligns with a broader trend among penny stocks seeking diversification into crypto assets amid mounting business hurdles.

Similar shifts are seen with other companies such as Mill City Ventures and Nature’s Miracle, which are also raising significant funds to explore crypto strategies involving Sui (SUI) and XRP, respectively.

Financial analysts point out that while these corporate strategies could potentially enhance their stock prices, they also signify a departure from their original business models.

This shift raises eyebrows among critics, concerned about the stability and sustainability of companies that veer too far from their core identities.

Despite the inherent risks tied to investing in highly volatile assets like cryptocurrency, the trend of established firms migrating towards crypto treasury strategies is gaining momentum.

Companies are increasingly seeking innovative ways to stabilize or amplify their financial standings in a challenging economic landscape.

As 180 Life Sciences embarks on this journey into the cryptosphere, it remains to be seen how this radical transition will unfold and what it will mean for the future of biotech companies in the cryptocurrency arena.

Implications of Corporate Rebranding and Investment Strategies

The implications of this corporate rebranding and investment strategy are profound, especially in the context of the current financial landscape.

By transitioning to ETHZilla Corporation, and establishing an Ether treasury, 180 Life Sciences is not only attempting to recover from significant losses, but also to attract a new audience of investors who are increasingly interested in cryptocurrency.

This strategic pivot raises questions about the long-term viability of such a shift, particularly for a company that has been historically rooted in biotechnology.

Analysts speculate that while the allure of crypto assets may drive short-term interest and potential stock price recovery, it poses risks associated with volatility and market fluctuations.

Companies venturing into the crypto realm must navigate this unsteady terrain with caution, as they balance the need for innovation against the imperative to maintain their foundational business principles.

Moving forward, it will be crucial to observe how 180 Life Sciences, and similar firms, reconcile their legacy operations with emerging trends in cryptocurrency to forge sustainable paths for growth.

By Wolfy Wealth - Empowering crypto investors since 2016

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Updated on Jul 30, 2025