Skip to main content

NEAR Protocol: Did the Strategy Miss the Mark?

· By Dave Wolfy Wealth · 4 min read

NEAR Protocol has been a topic of curiosity and debate within the crypto community, especially among investors who have held the token for a while without seeing significant price movement. Many wonder: Has NEAR’s grand strategy faltered? Has its ambitious plan involving artificial intelligence not panned out? In this article, we will unpack NEAR’s core vision, its technological approach, and evaluate whether its strategy is on the right path or missing key opportunities.

Understanding NEAR Protocol’s Vision

NEAR Protocol positions itself as more than just a typical blockchain. It aims to become the Open Web’s fundamental infrastructure, essentially serving as an operating system tailored for blockchain development.

To clarify, when NEAR talks about an "Open Web," it means a decentralized internet where users and developers can freely build and access applications without intermediaries. Just like mobile and desktop operating systems such as Android, iOS, or Windows provide a platform for applications, NEAR wants to be that universal platform for blockchain-based apps.

This is ambitious because the blockchain ecosystem is fragmented: Developers often have to choose between different networks, each with its own coding languages, infrastructure, and user experience. NEAR envisions creating a seamless, universal system where these complexities are abstracted away, enabling easier development and use of blockchain apps.

The Concept of Chain Abstraction: Putting Users First

One of NEAR’s standout philosophies is the concept of “chain abstraction,” which it defines as removing the blockchain technology’s complexity from the end-user experience. In other words, users should not even realize they’re using a blockchain when they interact with NEAR-powered applications. This is a critical usability goal because blockchain technology can be daunting, with issues like digital wallets, transaction fees, and network congestion often confusing newcomers.

By abstracting the blockchain, NEAR aims to deliver a user experience comparable to familiar smartphone apps: simple, intuitive, and seamless. Meanwhile, under the hood, NEAR provides robust blockchain infrastructure, smart contract functionality, and a developer-friendly environment.

NEAR’s Technological Approach: Sharding and Multi-product Ecosystem

NEAR’s blockchain employs sharding, a technique where the network is split into smaller pieces (shards) that process transactions in parallel. This model was originally part of Ethereum’s roadmap and is a well-regarded solution for scalability. By effectively fragmenting the workload, NEAR aims to achieve fast, cheap, and scalable transaction processing—a critical feature for widespread adoption.

But NEAR’s ambition goes beyond just the blockchain protocol. It’s building a suite of tools, products, and services designed to support developers and users alike—from smart contract capabilities and decentralized applications (dApps) to user-friendly wallets and developer tools. This “swiss-army knife” platform strategy is necessary for an operating system aiming to be the central hub for blockchain activity.

Has NEAR’s Strategy Missed the Mark?

Given this vision and infrastructure, why has NEAR's token price been “stuck” for a while? Several factors can be considered:

  1. Market Cycles and Sentiment: Crypto markets are volatile and often driven more by speculation and broader trends than project fundamentals. Even promising projects can endure long plateaus during bear markets or sideways trading.
  2. Execution Complexity: Building such a comprehensive platform with a flawless user experience is a mammoth task. NEAR is competing with other blockchain ecosystems like Ethereum, Solana, and Avalanche, all vying for developers and users.
  3. AI Integration Expectations: Part of the community’s intrigue in NEAR came from talk of integrating artificial intelligence applications. While details and results here remain less clear, sweeping new features often take years to mature and gain traction.
  4. Adoption Lag: Despite technological advantages, attracting a critical mass of developers and users takes time. NEAR’s focus on ease of development and use is a smart long-term play but might not immediately translate to price gains.
  5. Communication & Awareness: Sometimes innovative projects don't get wrapped in the right messaging or community engagement to drive hype and awareness necessary for rapid growth.

The Bottom Line: Is NEAR a Long Term Bet?

From a strategic standpoint, NEAR’s approach is solid and visionary. Its dedication to user experience, chain abstraction, scalability via sharding, and an all-encompassing platform positions it well for future blockchain adoption waves.

However, the project's success depends heavily on execution, timing, and how well it can foster an ecosystem of vibrant developers and everyday users. If you’re holding NEAR tokens and feeling restless about the lack of movement, consider the bigger picture: NEAR aims to solve some of the hardest blockchain usability issues, which is a long-term mission.

Investing in NEAR today means betting on this operating system vision — that someday, interacting with blockchain becomes as effortless as using any modern app.

Final Thoughts

NEAR Protocol hasn’t necessarily missed the mark; rather, it is walking a complex path toward mainstream usability and developer friendliness. The token's stagnation may reflect broader market conditions and adoption cycles rather than a failure of the core strategy.

If NEAR continues to build on its infrastructure, deliver seamless user experiences, and attract developers, its vision of becoming the "operating system of the Open Web" could still fundamentally reshape how blockchain technology is used and experienced.

For investors, understanding NEAR’s unique position in the crypto landscape is crucial to making informed decisions. Keep an eye on the project’s evolution—not just the price charts—to truly gauge its potential impact.


Disclaimer: This article is for informational purposes only and does not constitute financial advice. Always do your own research before investing in cryptocurrencies.

By Wolfy Wealth - Empowering crypto investors since 2016

Subscribe to Wolfy Wealth PRO


Disclosure: Authors may be crypto investors mentioned in this newsletter. Wolfy Wealth Crypto newsletter, does not represent an offer to trade securities or other financial instruments. Our analyses, information and investment strategies are for informational purposes only, in order to spread knowledge about the crypto market. Any investments in variable income may cause partial or total loss of the capital used. Therefore, the recipient of this newsletter should always develop their own analyses and investment strategies. In addition, any investment decisions should be based on the investor's risk profile.

About the author

Dave Wolfy Wealth Dave Wolfy Wealth
Updated on Aug 26, 2025