Skip to main content

Strategies to Make Money During a Cryptocurrency Bear Market

· By Mike Wolfy Wealth · 4 min read

Navigating the cryptocurrency market can be especially challenging during a bear market, or "bear market" phase, when prices are declining, and investor sentiment is cautious. However, even in these downtrends, there are effective strategies to protect your capital, minimize losses, and position yourself for future gains. This article explores practical approaches for making money—or at least protecting wealth—during cryptocurrency bear markets, based on insights from a comprehensive discussion on handling crypto in bearish cycles.

Understanding the Crypto Market Cycles

Before diving into strategies, it's vital to grasp that the cryptocurrency market is inherently cyclical. Historically, it fluctuates between bull markets (periods of rising prices) and bear markets (periods of falling prices). Bitcoin, the leading cryptocurrency, has particularly demonstrated strong cyclical behavior, often experiencing sharp upward and downward movements.

While the volatility of Bitcoin and other cryptocurrencies tends to reduce over time, we can generally expect some years where Bitcoin and the broader crypto market close with negative returns. Therefore, the goal is not to avoid bear markets—since they are inevitable—but instead to understand how to act during these downturns.

The Primary Goal: Prevent Losses

The first and most important objective in a bear market is to avoid losing capital. “Not losing” can be considered “winning” because preserving capital allows you to take advantage of opportunities when the market recovers.

Realize Profits Before the Correction

A key tactic is to realize profits by selling portions of your holdings before the market peak or correction begins. Setting a predetermined profit-taking strategy helps you secure gains made during the bull run and reduces exposure during the bear phase.

It's common for investors to struggle with timing the market perfectly, but having a clear profit-taking plan is a strong defense against emotional decision-making during downturns.

Hold Defensive Assets During the Downturn

If you choose to hold some assets through the downturn, it is wise to focus on those that typically retain value better. Bitcoin, for example, generally experiences less severe declines compared to more volatile altcoins, which can sometimes drop to near zero.

By maintaining your portfolio in such relatively stable assets, you reduce risk during the deepest phases of the bear market.

Strategies to Grow or Protect Your Portfolio in a Bear Market

Once you've taken profits and positioned your holdings defensively, there are several paths you can take, depending on your risk tolerance, investment horizon, and personal goals. Here are some of the main strategies:

1. Engage in DeFi to Generate Yield

Decentralized Finance (DeFi) offers opportunities to earn passive income by lending, staking, or providing liquidity. During bear markets, when the prices of cryptocurrencies are declining, generating yield on assets you hold can be an effective way to increase overall returns.

By participating in DeFi protocols, you can put idle crypto assets to work. However, be mindful of the risks involved—including smart contract vulnerabilities and liquidity risks—and ensure the protocols you choose are reputable.

2. Dollar-Cost Average (DCA) Buying During Bear Markets

Bear markets offer opportunities to accumulate cryptocurrencies at discounted prices. By using a dollar-cost averaging approach—consistently buying a fixed amount of an asset over time—you can smooth out volatility and improve your average purchase price.

This tactic requires discipline and the willingness to invest while prices feel low and market sentiment is pessimistic. Holding some liquid capital ("cash") during bear markets is crucial to deploying this strategy effectively.

3. Maintain 100% Bitcoin Allocation During Bear Markets

Some investors prefer to allocate their entire portfolio to Bitcoin during bear markets, focusing on increasing their Bitcoin holdings. Bitcoin's relative resilience compared to altcoins and its status as the leading crypto asset make it a common choice to "weather the storm."

This approach requires patience and the ability to endure temporary portfolio declines with the expectation of long-term appreciation.

4. Customized Approaches Based on Personal Goals

Not all investors have the same risk tolerance, investment horizon, or liquidity needs. A personalized strategy that considers age, financial goals, and experience level is essential.

For example, a young investor with a long time horizon might choose a more aggressive strategy, such as accumulating altcoins during downturns, while a retiree might prioritize capital preservation by holding stable assets or even cash equivalents.

No "one-size-fits-all" formula applies; it’s crucial to adapt strategies to your circumstances.

Avoid Following “Guru” Formulas Blindly

Many market commentators and “crypto specialists” sell “silver bullet” strategies that claim to guarantee profits. However, such simplistic approaches seldom accommodate the diversity of personal financial situations.

Effective cryptocurrency investing, especially during bear markets, requires thoughtful planning and possibly consulting a financial advisor who understands crypto assets.

Final Thoughts: Preparing for Both Sun and Storm

Successful navigation of cryptocurrency bear markets involves preparation akin to building an “ark” that safeguards your investments during the storm while allowing for growth when the sun returns.

Key takeaways for bear market strategies include:

  • Have a clear profit-taking plan to realize gains before a market downturn.
  • Hold stronger assets like Bitcoin to reduce risk during declines.
  • Use DeFi to earn yield on your holdings.
  • Maintain liquidity (cash or stablecoins) to buy assets during market lows.
  • Customize your strategy based on your personal financial goals and risk tolerance.
  • Avoid one-size-fits-all “gurus” and tailor your approaches.

By focusing on these principles, you can emerge from bear markets in a strong position ready to benefit from the inevitable next bull run.


This article aims to provide practical insights without offering financial advice tailored to individual circumstances. Always conduct your own research and consult a financial advisor before making investment decisions.

By Wolfy Wealth - Empowering crypto investors since 2016

Subscribe to Wolfy Wealth PRO


Disclosure: Authors may be crypto investors mentioned in this newsletter. Wolfy Wealth Crypto newsletter, does not represent an offer to trade securities or other financial instruments. Our analyses, information and investment strategies are for informational purposes only, in order to spread knowledge about the crypto market. Any investments in variable income may cause partial or total loss of the capital used. Therefore, the recipient of this newsletter should always develop their own analyses and investment strategies. In addition, any investment decisions should be based on the investor's risk profile.

Updated on Aug 4, 2025